IHOP Press Release:
The logo change is the first in more than 20 years for the brand that was founded in 1958 in Toluca Lake, California. It exemplifies the iconic family-friendly restaurant’s commitment to continually evolve its look, feel and offerings to maintain its position as the leading restaurant brand in its category and stay ahead of trends to meet and exceed current guest expectations. Featuring elements consistent with the heritage of the brand—including the recognizable blue and red color scheme—combined with a more modern look and the prominent smile, the logo is representative of the brand’s mission.
A fresh face for an iconic company. I dig the overall branding more than the logo itself but as long as the blue roof remains a staple, patrons will flock.
(All images are property of IHOP)