With the NBA season officially over, the LA Clippers unveiled a new identity that will take the team into the future.
Clippers Press Release:
Unique, iconic and a distinctly “L.A.” logo, the Clippers new LAC monogram depicts a blue “C” wrapping around the “L.A.”, literally embracing the city. The stacked LA also takes the shape of a basketball court signifying “LA Basketball”. In addition, the silver lining seen in the Clippers wordmark signifies the renewed collective optimism of Clipper Nation.
If LAC was my team, I would most definitely sport a jersey. Executed (and explained) well, the layers of thought behind this total revamp is obvious. But I am a Knicks fan so what do I know?
Check out a video of the unveil on Conan here.
(All images are property of the LA Clippers)