COVID 19 + Quarantine + Beer Pong = Pandemic Pong | Identity Install

Stuck within the four walls of your place, the national quarantined days blend into each other and you feel like an extra in the movie Groundhog Day. Human contact is necessary. However, after your umpteenth virtual happy hour a visionary (Jeff Bendix), organizes a digital Beer Pong league to bring old friends together for some sense of normalcy.

The league needed a name and branding. A long shot over the rainbow of hope, while a vile virus looms below. Kid-friendly and bold. 

Author Accomplishment | Project 137

"Take the reality and make it insane." - Seth Augenstein

Having goals is easy. Possessing the determination to accomplish them is tremendously admirable.

A surprise celebratory book signing was held for a man with such determination, Seth Augenstein, who recently wrapped up 6 years of writing with the publication of his preliminary novel Project 137. Earning the title of Amazon’s #1 new release is an honor and I am fortunate to be able to call its author a true friend.

Learn about Seth

Buy the book

What the L | Staples

Back in 2014 the iconic office supply store launched a Twitter campaign with #WhatTheL, and I didn't get the memo. Suddenly, the letter went missing from the signage at their original store in Massachusetts. Then Manhattan and Los Angeles…and so on. Apparently, this was just to test the waters for a 2019 rebrand.

I hold this company (and their logo) close to the heart. As a child, before start of the school year my sister and I were treated by my father to somewhat of a shopping spree. Not what most would consider exciting, but there was something about loading your untarnished Trapper Keeper with fresh paper and sharp utensils. And don't get me started with their Sharpie selection.

Years of the annual pilgrimage and I only assumed it was just a funky L. I knew it didn't look like the others but never really gave the attention it deserved, until it clicked. I realized the concept…like when you unexpectedly figure out the correct lyrics to a song you've been piecing together for days.

In my eyes, any change to the original logo would never be accepted. That being said, this update is alright. Especially since they now (assumably) offer tables, stables, hurdles and the like. 

Corporate Collectables | Display with Pride

To create excitement, boost attendance and spark conversation, these laptop badges are earned 

by employees' participation in various activities or events. Then proudly displayed on their machines 

throughout the workplace. 

In order to draw attention in a sea of black Lenovo rectangles, fun illustrations, bright colors and bold

text was necessary. 

Inspiration Everywhere

Ideation to Implementation | Designing with Purpose

A large ball of energy moving through life, steamrolling anything in its path and never looking back.

Thinking ‘big picture’ to develop a brand, implement that look/feel across all channels, assisting in organization and attending an inaugural event is quite the opportunity. To start from scratch, work with team members and become fully immersed in a project allows for great collaboration and an extremely successful event.

The Cahill Cup kicked off three years ago and is perpetually gaining momentum. 

Large & in Charge | Look Up Here

Like the right note at the peak of a solo, seeing your creation put to good use raises goosebumps.