4/16/20

COVID 19 + Quarantine + Beer Pong = Pandemic Pong | Identity Install


Stuck within the four walls of your place, the national quarantined days blend into each other and you feel like an extra in the movie Groundhog Day. Human contact is necessary. However, after your umpteenth virtual happy hour a visionary (Jeff Bendix), organizes a digital Beer Pong league to bring old friends together for some sense of normalcy.

The league needed a name and branding. A long shot over the rainbow of hope, while a vile virus looms below. Kid-friendly and bold.